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Marketing

Tips for Finding Articles

Articles about this subject can be found in publications from a wide variety of disciplines. Use the databases on this page to get access to thousands of articles examining the subject from different perspectives or browse the key publications shown.

If the full text of an article is not available in a database, click on the sfxfind icon to find other options for getting the article.

Finding Articles

       Also includes the Wall Street Journal (back to 1979), Barron’s, and New York Times.

Magazines & Journals

       Also see the website at www.adage.com/

       Also see the website at http://www.adweek.com/

       Also see the website at www.ama.org/.

       Scroll past fold for link to more recent years.

       Also see the website at www.salesandmarketing.com/

For a complete listing of periodicals related to marketing and advertising, search by Library of Congress Subject Headings, “Marketing Periodicals” or “Advertising Periodicals” in

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Reference & Instruction Librarian

Dorice Moylan's picture
Dorice Moylan
Contact:
Frederick S. Pardee Management Library
617-353-4304