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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

About This Guide

This guide provides research resources and information related to COM CM708: Principles and Practices of Advertising. 

The index on the left-hand side of the guide brings you to pages with relevant databases for your course project and assignments.

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Assistant Head, Information Services

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Kathleen Berger
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bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312

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Laura Jenemann
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Mugar Library
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