Organized by company name, this business reference encyclopedia covers 500 major marketing and advertising campaigns – current and historical. Includes overview, historical context, target market, competition, market strategy, and further reading.
Browse all of the Pardee Marketing Reference Books for statistics on spending habits and trends, demographics, international statistics, media directories and more.
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Detailed Market Research reports on various consumer products include market share, distribution channel, and consumer information. Also includes detailed lifestyle/demographic type information. FOR CLASSROOM USE ONLY.
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Please see Pardee Library’s University Reporter (formerly MRI+) tutorial here.
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
* For more information, see Ad Costs, Ad Expenditures, Agencies & Trends, Media Demographics, Media Directories, Radio & Television, and Sample Ads in this guide.
Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
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