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Marketing

Key Sources

Note: Organized by company name, this business reference encyclopedia covers 500 major marketing and advertising campaigns – current and historical. Includes overview, historical context, target market, competition, market strategy, and further reading.

Browse all of the Pardee Marketing Reference Books for statistics on spending habits and trends, demographics, international statistics, media directories and more.

Enter keyword(s) in the Pardee Library Homepage Search box. This will yield a mix of books and articles on your topic. To retrieve books, click on “All books”, “Ebooks”, or “Print books”, under “Filter My Results” on the right hand sidebar.
sample keywords include:

advertising
brand management
consumers and marketing
global marketing
internet marketing
marketing
marketing plan
marketing research

See results of a sample article search here.

Ask at the Information/Reference Desk for help with additional subject headings and keyword searching.

Description: An online database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.

Note: There are only 3 users allowed at a time, so PLEASE LOG-OFF WHEN YOU ARE DONE!

For help, click on the Ad$pender tutorial.

Note: Detailed Market Research reports on various consumer products include market share, distribution channel, and consumer information. Also includes detailed lifestyle/demographic type information. FOR CLASSROOM USE ONLY.

Check out the graphing tutorial here.

Note: Market research survey which provides the advertising industry with detailed demographic and marketing segment data on media audiences. Must use BU email to log in. For classroom use only.

Please see Pardee Library’s University Reporter (formerly MRI+) tutorial here.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .

* For more information, see Ad Costs, Ad Expenditures, Agencies & Trends, Media Demographics, Media Directories, Radio & Television, and Sample Ads in this guide.

Other Nielsen sites (below) include Nielsen NetRatings and Nielsen Media Research.

Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.

Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

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Ad Costs

Network Spot Costs

TV network spot costs are published yearly in the late October edition of Advertising Age, which can be found in Current Periodicals at the Pardee Library. See chart in this September 24th, 2015 article which can be found online here.

 

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Ad Expenditures

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Agencies & Trends

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Brands & Branding

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Media Demographics and Directories

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TV Rankings & Ratings

For more free studies and reports on radio, see (lower right).

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Sample Ads

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Reference & Instruction Librarian

Dorice Moylan's picture
Dorice Moylan
Contact:
Frederick S. Pardee Management Library
617-353-4304