New Books
More Than a Showroom by
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.
Publication Date: 2016
Books
Marketing Dynamism and Sustainability: Things Change, Things Stay the Same... by Location: OnlinePublication Date: 2014
ecommerce
internet marketing
merchandising
retail
stores
retail AND ecommerce
Reference & Instruction Librarian
Dorice Moylan
She/Her/Hers
Contact:
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
617-353-4310
Subjects: Business & Management