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Business Tutorial: Ad$pender

How to run a search for advertising spending by product and brand

WHEN YOU ARE DONE WITH YOUR SEARCH, PLEASE LOG-OUT. There are a limited number of users who can use this database at one time. 
 

To start a custom search, click on "Create" (in small letters on upper left of Ad$pender home page.)


Ad$pender create
 

  1. This will open to the Media/Market screen which you can simply ignore if you would like to see spending in all media. To get to the next page, you can click on #2 Time Period, in left hand side bar. Or click on "next" on bottom right.

    Click "Time Period"
     
  2. Select Time Period for your report, and go on to next page, #3 Product Set.

    adspender 2
     
  3. On this page you want to select “All Products”.

    adspender 3a
     
  4. Type name of product (as specific as possible), and click on “Search.”

    adspender 3b
     
  5. Select product for which you want to run your search, and proceed to #6 Report summary.

    adspender 3c
  6.  On the Report Summary page you must name and run your report.

    adsummary 6
  7. This will take you to the Report Viewer, where you can select PDF to view your report.
    Note: sometimes this takes a few minutes.

    adspender 7b

    Here is an example of a sample report:

    adspender 7d
  8. WHEN YOU ARE DONE, PLEASE REMEMBER TO LOG-OUT (upper right on screen).

    adspender logout

Assistant Head, Information Services

Kathleen Berger's picture
Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312